Setanta“Setanta was able to realize significant cost savings and operational efficiencies.” - Setanta
Dublin, Ireland
ChallengeThe goal for this Dublin-based all-sports broadcaster was to feed recipients event-based programming around the world, while conforming to each destination point’s unique format requirements. For instance, some content would have to conform to NTSC standards, for US markets, and others to PAL standards, for Europe and Asia. In addition, Setanta needed a service provider that could offer enough global reach and flexibility to handle both SD and HD content, at differing bit rates, to various points on the globe.
Solution Setanta’s original setup for this distribution model was satellite-based, and the broadcaster was spending a fortune on downlinking and uplinking across the world to deliver this in-demand content. Because of our extensive global footprint, Genesis Networks provided the cost-effective alternative of offering our all-terrestrial fiber-optic routes for distribution. Setanta would be able to reach its viewers at much lower delivery costs – and with no loss in quality, format flexibility or standards compliance.
Result Setanta was able to realize significant cost savings and operational efficiencies. So much so, that, what started as an occasional feed solution for the broadcaster, has now developed into a cadre of full-time backhaul services. We now deliver three ongoing independent programming feeds for Setanta that span the globe – all terrestrial, no satellites. We continue to handle its special events sports programming, as well. Setanta is now ideally positioned to compete for, and win, many coveted worldwide event coverage rights, beating out some of the world’s largest broadcasters.
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“Setanta was able to realize significant cost savings and operational efficiencies.” - Setanta
“Genesis Networks developed a solution that allowed Natural Wellness to originate content right here in our own offices.” - Veria TV
“Thanks to Genesis Networks, Video Rola now sells ad space to US-based advertisers on its feed and is generating lucrative ad revenue.” - Video Rola
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