Genesis Networks Provides U.S. Distribution Platform for DD India’s Multilanguage Programming

NEW YORK —July 26, 2007 — Genesis Networks, a provider of next-generation global video transmission services, today announced that DD India is using its turnkey fully managed network backhaul service to deliver programming to U.S. viewers via DIRECTV. Genesis Networks’ infrastructure carries the feed from DD India’s New York studio to DIRECTV’s Los Angeles broadcast center.

 “This is another step on our path to fulfilling our mission of showcasing the real India to viewers around the world,” said DD India President and CEO Albert Jasani. “The Genesis Networks service is a most effective way to deliver the DD India programming to DIRECTV, thereby spreading the reach of our programming to audiences across the USA.”

DD India is the international service of India’s premier broadcaster Doordarshan, and carries multilingual programming in Hindi, English, Urdu, Punjabi, Telugu, Tamil, Kannada, Malayalam, Gujarati, and Marathi. The programming offers international viewers an update on the Indian social, cultural, political, and economic scene, with news and current affairs, entertainment, feature films, music and dance, children’s programming, events, and tourism. 

“We are very pleased to welcome DD India to our roster of broadcasters from South Asia,” said Paul Parente, vice president of sales for Genesis Networks. “The service DD India has chosen provides them with a proven, readily scalable platform for further expansion of their operations in North America.”

Built on a fully protected global fiber optic network, Genesis Networks Portable Bandwidth Services employ diverse routing and redundant equipment for dependable delivery to meet high quality of service (QoS) levels and diverse customer demands. With powerful proprietary software that gives broadcasters unsurpassed control, Genesis Services offer the highest-quality signal transmission at any bit rate and can interface with, and accept all, digital and analog standards. Subscribers have the flexibility to self-provision bandwidth, routing, and scheduling, and the Genesis Networks platform enables them to book, switch, and monitor feeds locally or globally — from out in the field or back in the master control studio.

To learn more about other Genesis Networks solutions, go to www.gen-networks.com. 

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DD India

Doordarshan opened its windows to the world by launching its international channel on March 14, 1995. The Channel, earlier known as DD World, was renamed DD India in 2002. The programming offers international viewers an update on the Indian social, cultural, political, and economic scene. DD India was launched with a mission “to build bridges of communication with Indians living abroad and to showcase the real India to the entire world through programs of high quality, that will inform, educate, and entertain people in the highest traditions of public service broadcasting.” DD India is up-linked from New Delhi and can be watched in 146 countries across the world through PAS-9 and PAS-10 satellites. DD India carries news bulletins, features on topical events, entertainment programs, feature films, music and dance, children’s programs, events, and tourism. In addition to Hindi and English, programs in Urdu, Punjabi, Telugu, Tamil, Kannada, Malayalam, Gujarati, and Marathi form an essential ingredient of this international channel’s offering.  

About Genesis Networks

Genesis Networks provides broadcasters, cable networks, production companies, and corporations with high-quality customized global video transmission services that are reliable, flexible, and affordable. The Genesis Networks platform is a next-generation, IP-based fiber and satellite video network with cutting-edge switching and compression technologies. With more than 100 locations worldwide and growing, many organizations can now take advantage of Genesis Networks services. The company’s network operations center in New York City maintains the health and standards of the global network while the Genesis Networks proprietary software system, IRIS, allows clients to have remote, real-time network monitoring, scheduling, and control capabilities. Additional information on Genesis Networks and its innovative products is available at www.gen-networks.com.